Being aware and analysing marketing stats is part of every marketer’s life.
How could we plan and work on the best marketing strategies without knowing the context and the main trends out there? Here’s what you have to know to take your video marketing strategy to the next level!
#1: Video in an email leads to a 200-300% increase in click through rates.
Including video content in your email campaigns can be a useful teaser to encourage your target audience to click through to the next step.
#2: Including video on a landing page can increase conversions by 80%.
Among other elements, video can play a big part in increasing conversion rates on landing pages.
#3: YouTube reports that mobile video consumption rises 100% every year.
Mobile video is gaining more and more ground and you should formally consider making your website mobile friendly in 2017.
#4: After watching a video, 64% of users are more likely to buy a product online.
Video can be used in every stage of the buyer’s journey (awareness, consideration, decision) with great results. For driving a purchase, the figures speak for themselves.
#5: 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
Video is highly informative and educative, but also engaging and persuasive. It can make a huge difference between buying a product or passing it on.
#6: 87% of online marketers use video content.
Many marketers already know the amazing benefits video content can bring to their marketing strategies. If you haven’t tried it yet, you should start ASAP. And if you’re already using video, take some time to stay up to date on the latest trends! 😉
#7: 22% of U.S. small businesses plan to post a video in the next 12 months.
Video content is a very useful tool for any type of company, no matter the industry or size.. Small businesses are also making use of it to strengthen their marketing strategies.
#8: 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI.
Video content is not exclusive for B2C companies: B2B marketers can also take advantage of this great tool and B2B consumers will certainly appreciate it. Check out these B2B stats that will leave you astonished.
#9: 90% of users say that product videos are helpful during the decision making process.
Video can explain in a brief, clear and compelling way, the main benefits and features of a specific product. Take advantage of this to persuade your prospects to buy your products and services!
#10: 92% of mobile video consumers share videos with others.
Did you know that video is one of the most shareable forms of marketing content? And, in particular, a high percentage of mobile video consumers love sharing videos with their peers.
#11: 75% of executives watch work-related videos on business websites at least once a week.
Video content can be used for lots of purposes: not only to drive a purchase, but also to inform, to educate, to inspire, to raise awareness, and much more. Review this blog post to learn how you can use video to take your company’s communication to the next level!
#12: 1/3rd of all online activity is spent watching video.
We can bet this number will grow more and more in the upcoming years. Video will continue to have a prevailing role regarding online activity.
#13: 59% of executives would rather watch video than read text.
It’s just that video content makes information more digestible and understandable, while sometimes it’s also more appealing and more fun than reading!
#14: 5% of viewers will stop watching a video after 1 minute and 60% by 2 minutes.
This is why it’s SO important that you make your videos catchy and appealing from the very beginning.
#15: It is estimated that 1 minute of video is equal to 1.8 million words.
The power of video is limitless: it’s highly engaging because it quickly grabs people’s attention, it generates a strong connection, and it provokes different emotions in a unique way.
Ready to adapt to the market? 🙂
Hope you found it interesting. Do not hesitate to contact us if you have any inputs!