As in any action of communication, in Email Marketing the primordial thing is to be clear the objective of each Campaign. If the purposes of the shipment you are planning are dispersed and are little determinant, it is certain that its effectiveness is weakened and what is worse, that your resources are lost without effect.
If you want to start each Email Marketing Campaign with the right foot, you should focus on defining the subject of your mailing as if it were the red carpet front door towards your brand and the products you offer. Take note of this article and then implement all the creative tips to increase the clicks and openings of your Email. Get ready to break the record in opening and click rates!
Concentrate and you will get better results
To be creative, nothing better than to relax and encourage you to create. Do not put up barriers or think ridiculous, there will be time to limit and place firm feet on the earth. In the first instance, it is important that you take time to define your issue, leaving aside other tasks that may distract you.
Cling to Your Campaign Content
Sometimes, using strange formulas to define the Subject of a Campaign is in vain. A simpler and more effective way can be based on the content of your Email to find in it the greatest source of inspiration. With clarity in what you want to communicate and how to do it will be very easy to create a good subject.
Study your target audience
When defining a Subject, it is essential to consider the demographic profile of your target. If you know the vocabulary of the group or sector to which you want to address, surely you will find it easier to reach him. Nothing better than adapting a phrase in the tone and style that they use. Matching your writing with your jargon will help you get a better opening rate.
Your Subject must not exceed 50 characters
Be sure to stick to this golden rule if you are looking to grab the attention of your audience. Also check that it will be readable on various devices and screen resolutions available.
Although the ideas can be individual and the creativity is developed with inspiration, nothing better than the collective work in terms of channeling and improving them. Cling to the group and develop ideas together with your work team, listening to the opinions of your colleagues on the subject of your next Email Marketing Campaign.
Enhance your most important products and news
Nothing will be more efficient than taking advantage of the high impact of important news, an achievement, or the launch of the new product your customers have been waiting for. Stick to these advances, focus on them when defining your subject and you will see how the chances of your openings increase.
Do not want to perpetuate success
It’s great that a Campaign has achieved many clicks and an excellent opening rate, but you should not rest on your laurels. Instead of letting yourself be or stagnating in a style, you must stay updated and analyze the results achieved to optimize them even more. Get to know the latest Digital Marketing trends and adapt them to your communications.
Analyse the results of previous Campaigns
Clearly, the best subject is the best results and positive responses generated. It avoids falling into improvisation and on the contrary analyses the metrics of previous Campaigns to later define a Matter aligning it with those who have achieved a performance above average.
Test, test and re-test
Performing content or subject testing is the best way to define and set the style that best metrics will generate. The best advice is to test various variables on the subject and structure of a Campaign for the same shipment. Be encouraged to conduct Test A / B campaigns, both Subjects and content, and thus you will be much simpler to reach the communication style that best suits your target.
Challenge the limits of your communication
Have you tried different alternatives and your opening rate has not improved? Well, it’s time to break with the established! When thinking about your affairs, just remember that there are certain words like offer, discount, promo or free and certain styles of writing such as signs of excessive admiration or capital letters that can activate anti-spam filters. Otherwise, innovate and experiment with new things that can generate a very good impact and invite your Subscribers to click the Call to Action Button (CTA).
If you have not already implemented it, from iQPLUS we advise you to include the symbols of your Emails to highlight that first communication. This way you will achieve a very high impact on your target audience, attracting your attention and differentiating your Campaign from the competition. Dare to give unique styles to your Subjects and tell us in the comments!
I hope you find it interesting. Have you any questions? Do not hesitate to contact us!